Poor English Skills of Top Managers Hinder Cross-Border Deals

“Effective cross-border communication and collaboration are becoming critical to the financial success of companies with international aspirations.”

An Economist survey shows that almost 90% of companies believe that “if cross-border communication were to improve at their company, then profit, revenue and market share would all improve as well” and around one half of the executives surveyed admitted that ineffective communication is resulting in financial loss. Language and culture are acknowledged to be the major barriers in this regard, but top managers and directors are usually too busy to attend a weekly language lesson.

Managers with leadership responsibility have specific work tasks and learning needs, which mean that a very special kind of language training and support is required. As the sessions focus on real work tasks and preparing for meetings or presentations, the lesson differs greatly from traditional group classes and becomes a highly personalized and individual session.

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Germans falling behind in the race to improve English skills

Germany has fallen behind Poland and several other neighbours in the race to improve English skills essential for securing cross-border trade. EF’s annual study shows that Germans have superior English skills to Asians or Africans, but this is hardly surprising as natives of those countries speak languages that are almost totally unrelated to English.

But the EF English Proficiency Index also shows that Austria ranks three places higher than Germany in what should be a fair competition. The Scandinavians and Dutch predictably have the highest levels of English, but who would have expected the Polish to achieve sixth place. 

For Germans such results are highly significant. As an exporting country, ability in English is key for winning contracts and caring for customers abroad.

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