“Effective cross-border communication and collaboration are becoming critical to the financial success of companies with international aspirations.”
An Economist survey shows that almost 90% of companies believe that “if cross-border communication were to improve at their company, then profit, revenue and market share would all improve as well” and around one half of the executives surveyed admitted that ineffective communication is resulting in financial loss. Language and culture are acknowledged to be the major barriers in this regard, but top managers and directors are usually too busy to attend a weekly language lesson.
Managers with leadership responsibility have specific work tasks and learning needs, which mean that a very special kind of language training and support is required. As the sessions focus on real work tasks and preparing for meetings or presentations, the lesson differs greatly from traditional group classes and becomes a highly personalized and individual session.
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